Website Audit

Did you know that a Website Audit Report will kickstart your SEO and put it on the right track?

A Website Audit Report allows you to get a professional health check on your website covering Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Back links Analysis, URL Architecting, Duplicate Content Analysis, In-depth Target Keyword Analysis, and much more! When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website completed ahead of time so we can customize your marketing campaign for optimal results.

Through their website, small and medium-sized businesses (SMBs) are able to compete with larger corporations that are equipped with bigger marketing budgets. It’s no surprise that SMB owners ranked “website” as their top digital marketing solution. They also think it’s more effective than email and social media.

Research by Forrester and Akamai found that 79% of online shoppers who experience a dissatisfying visit are less likely to buy from that site again. Some 64% of respondents said they would purchase from another online store if they are not satisfied with site performance. In a related study, Jupiter Research and Akamai found that 75% of respondents would no longer buy from a retail site if it freezes or crashes, loads or renders too slow, or involves a convoluted checkout process.

What makes poor website usability extra dangerous to your business is visitors’ tendency to share the bad experience. Some 27% will tell their friends and family about it. Poor website user experience therefore doesn’t just prevent you from getting sales; it also robs you of referrals.

49% SMB Websites Guilty of Usability Issues

While poor user experience leads to loss of sales and referrals, many SMB websites have usability issues. Forrester found that nearly half (49%) of all of websites do not comply with basic usability principles. The same research and consulting firm found that 50% of online sales are lost because visitors can’t find the content they need. If your website is full of usability issues, then you are turning away customers.

In most cases, these issues are too glaring. For instance, according to BIA Kelsey and other sources, an alarming…

• 60% of SMB websites are missing either a toll-free or local telephone number on the home page
• 7% had no form-fill option to allow consumers to request information
• 7% were missing an email contact link on the home page
• 2% of SMB websites don’t have a Facebook widget (e.g., “like” button)
• 94.6% lack a Twitter widget (e.g., “follow” button)

Website Audit Report: Crucial Areas to Focus On

To know exactly what’s wrong with your website, you need a comprehensive website audit report, particularly in the following areas: 

• Market Research and Analysis – For more online visibility, know what keywords will actually help your web pages rank. A combination of manual and software analysis is the best option.
• Content – See if it is geared to drives sales and is compliant with algorithm updates.
• Site Structure – Internal links and tracking systems must be thoroughly checked.
• Web Design – It should be mobile responsive (loads in all screens and devices, including smartphones and tablets) and the template should look professional.
• Page Title and Meta Troubleshooting – Duplicate and missing information can gravely affect SEO.
• Backlinks Analysis – High quality inbound links help in rankings. Check your backlinks.
• Error Troubleshooting – Problematic codes could block search engine crawlers from discovering the site and ranking it. Error pages can turn off prospect customers.
• Others – Page load speed, bounce rates, malware, and other factors must also be audited.

Audit Report for Your Website

Usability problems lead to loss of sales and referrals. Non-compliance with algorithm updates and poor website backend, meanwhile, can prevent search engines from displaying your web pages on search results. Other factors like malware infection or slow page load time can aggregate visitors’ negative perception of your business.

As your website is and will always be your No. 1 digital marketing platform, you need to ensure it fairly presents your business. Make it stand out and visible. When prospects visit, give them the information they need and the reason to call you or visit your shop. So whatever issue your website is facing, you must start resolving them today. The first step is always getting a website audit report. Know the problem, and then solve the problem.

We’ll give you free consulting on website audit so you’ll understand how our service can detect your website’s issues today. Call us now or send us a message so we can schedule your free consultation.

TeamVFM Website Audit Report Deliverables