These days, more and more users are browsing the web on mobile devices instead of desktop computers and for 2018, Google will be implenting their Mobile 1st ranking algorithim. This will change the game as far as web design goes and it’s crucial to make sure your business is keeping up and on the playing field.
At TeamVFM, we provide the full range of mobile web design services and can help you to create a site that will operate perfectly on any and all types of devices.
What makes mobile web design different from other web design?
One big difference is the screen size. Mobile devices will typically have much smaller dimensions than desktop computers, meaning that the same layouts will not necessarily work as effectively.
There are two ways to get around this problem. One is by using a separate ‘mobile site’ that will work with mobile devices specifically. Another is to use responsive design, which means your site will alter dynamically to suit the display it’s being viewed on. Responsive design is by far the preferable approach and has multiple advantages over other strategies – being viewable on a much wider range of devices for instance.
Other considerations also need to be made. Will your choice of typeface work on a smaller display? Do you have too many elements resulting in a crowded look?
Mobile web design also means taking into account the practical considerations of a mobile site. Touch interfaces for example will always be different from point and click interfaces – with things like drop down menus being untenable. Other elements like Flash animations simply won’t load on mobile devices and need to be dropped entirely. Page load time optimization is always important with any website but it becomes even more crucial when a mobile user is viewing your site through their data plan.
According to a study commissioned by Google, over 89% of users are more likely to return to a mobile-friendly site. But that’s not all. Some 92% of users are more likely to buy if the site is mobile friendly. On the other hand, if your website is not friendly to mobile viewers, you could be in trouble. On the same study, it was found that over 80% of users are “frustrated” and “annoyed” by a non-mobile-friendly website. Some 88% said a company “doesn’t care” about its business if its site is not mobile friendly. Some 85% of users are unlikely to engage with a business that has a non-mobile-friendly site.
You need a responsive site as more and more people are using mobile devices to browse online. First of all, ABI Research estimates that there will be 2.4 billion smartphones by the end of 2017. Roughly three-quarters of Americans (77%) now own a smartphone, with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year, according a Pew Research Center survey conducted in November 2016.
Smartphone adoption has more than doubled since the Center began surveying on this topic in 2011: That year, 35% of Americans reported that they owned a smartphone of some kind. With the current population at 7.6 billion, that’s 1 smartphone for every 3 people.
Meanwhile, comScore estimates that 28% of smartphone owners also own a tablet. Needless to say, mobile device ownership is up and will continue to rise in the future.
If your website is not mobile friendly, you won’t be able to take advantage of these trends. Worse, your customers will be looking to your competitors for the products and services you can provide. And all of this is because they bounced off your “frustrating” non-responsive website.
Whether they are mobile or desktop users, we’re here to help you attract those visitors, so you can turn them into leads and sales and dominate your competition. How?
We’ll create a mobile 1st responsive website for your business that automatically adjusts to the screen size of your viewers, allowing it to load perfectly on all devices: desktop computers, laptops, tablets, and smartphones. Your visitors won’t have to scroll up and down and zoom in and out all the time, leading to a great user experience. And because mobile users will soon outnumber desktop users soon, you’re investing in technology that’s here to stay. This is the last website you’ll need!
We’ll provide you with web design mockups and source relevant images that will reflect your brand and your business. You can also choose from our ready-made professional website themes.
We’ll install a content management system, whether it be custom coded by TeamVFM or platform based on your responsive site. This CMS will have a simple interface so you can effortlessly upload company updates, photos, and other content.
We’ll also set up your onsite blog so you can reach out to your prospects and tell them about your products, services, and promotions. This will also help improve your business reputation and your online search rankings.
Apart from responsive web design, we can also do a number of other website-related services for you, such as:
We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. TeamVFM believes it’s important to understand how your business works so we’ll know exactly how to help you using our responsive web design services.