Search engine optimization and content marketing are often viewed as separate online marketing strategies. Some marketers only focus on SEO without doing content marketing while others think that doing content marketing eliminates the need for SEO.
SEO and content marketing are two separate distinct disciplines indeed, however they work insync with each other, yet singly . They fit very well with each other, but both must be integrated for optimal results.
Incorporating a strong content marketing strategy to SEO is a more well-rounded approach to improve your search engine rankings, click-through-rate, visitors and engagement. SEO needs content marketing and content marketing pretty much needs SEO in the same way.
Gone are the days when SEO is all about keywords and phrases as search technology evolved through the years. Google is now smarter at returning results in a topical manner and at putting pages with relevant, high-quality content at the top of search results. We also know that Google’s Panda update penalizes and prevents pages with thin content from ranking.
This means that the keywords you are targeting that you put on your content must be what the content is really talking about – and that content must be of high quality.
Also, there are numerous studies showing that long-form content rank higher – that is, in-depth, comprehensive, and engaging long-form content. Hence, content marketing must be taken seriously.
In a study conducted my MarketingProfs, seventy-six percent (86%) of respondents use content marketing and seventy-seven percent (87%) are planning to produce more content. Will you let your business be left behind?
SEO is primarily heavy on the technical side of things. What it does is basically prepare your website and content marketing bring in the traffic to your now SEO-compliant website. Below are the main points of making SEO and content marketing work together.
Make sure your website is compliant to the technical standards of SEO. It includes optimizing your robots.txt, proper URL structure, use of proper tags and alt text and other technical stuff. Having everything on your website technically right is the foundation of your SEO strategy.
Everyone can and will be able to nail the technical side of SEO. This is where you gain edge against your competitors—with high quality, informative and, engaging content.
This is where content marketing plays a big role. Content marketing is not just about blogging, it encompasses strategically planning your content to boost your rankings, audience attraction, engagement and conversion.
You don’t stuff your content with your keywords, you write about them. You write about the topics people search to find your offerings and when they do find you, you need to make sure that they get the information they need.
But wait… it doesn’t stop there.
It doesn’t stop on creating high-quality content, you have to share and distribute your content. You have to make sure that your content is distributed in vertical or niche blogs, video sites, and other web properties, as well as in the social sphere as social sharing helps you attract natural traffic and links. When people see your content and like it, they will share it with their friends and in turn will help you build natural links and increase your website traffic.
You don’t just create a website, put content on it, distribute it, and wait for it to work wonders. SEO is a continuous process. With Google continuously updating their algorithms, you have to make sure your SEO is up-to-date. You will need to continuously update your website to comply with Google updates, produce more content and share and distribute them.
Not all business owners are capable of doing SEO for themselves and this is where SEO and online Marketing providers come in. SEO service providers are not created equal and you need to make sure you have a reliable SEO provider who will keep your website updated and compliant with SEO and Content Marketing best practices.
Our SEO methodologies comply with the latest Google algorithm updates. We provide high-quality content that will naturally build link and increase your traffic, engagement and conversions.
STANDARD or PREMIUM |
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| SEO 1 | SEO 2 | SEO 3 | SEO 4 | SEO 5 | SEO 6 | SEO 7 | SEO 8 | SEO 9 | SEO 10 | |
| Categories | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Keywords | 3 | 6 | 9 | 12 | 15 | 18 | 21 | 24 | 27 | 30 |
| SEO Audit & Website Assessment Report | It is important to gain insights into the overall health status and performance of your website right at the start of the SEO campaign. An SEO Audit ensures that we will use data-driven recommendations that adhere to industry standards. We will provide you with an SEO Audit & Website Assessment Report that will contain our findings and opportunities to improve your site on various SEO aspects. |
| Baseline Ranking Check | The position of your pages for the chosen search queries will help us in determining the campaign's target pages and their baseline ranking. The baseline rankings will allow us to see improvements in rankings throughout the campaign. |
| Duplicate Content Check | Duplicate content on your website negatively affects rankings. We will check your website for duplicate content and provide a report if any exists. |
| URL Targeting | URL targeting makes SEO efforts concentrated on identified pages for maximum effect. To dominate the search results, we will find appropriate pages relevant to the finalized keywords. |
| Website Content Analysis | The content on your website is a major ranking component. We will analyze your website content if an addition or revision, and optimization of the existing content is required. |
| Website Architecture | Proper site architecture provides for an organized hierarchy or flow of pages, as well as navigation for an optimized user experience. User experience metrics are strong ranking factors in the search engines. |
| Actual Pages Checking & Reporting | It is important to take inventory of all existing pages on the site during the One-time Setup for analysis. |
| Index Checking & Reporting on Google and Bing | It is crucial to list the pages currently indexed in Google and Bing against the actual pages on the website for SEO indexing site-level analysis. |
| Malware Checking & Reporting | To ensure that your website is functional and is being indexed properly by search engines, the site will be analyzed and the files will be diagnosed using malware and virus scanners. |
| Broken Links Checking & Reporting | Having too many broken links (or 404 pages) can potentially cause search engine bots to stop crawling and indexing your site. Broken links are links found on your website that lead to a non-existent page, therefore, returning a 404 Error (Not Found) page. We will identify and report these links as well as the pages where they are found. |
| Crawl Error Checking & Reporting | Crawl errors are URLs that Google could not successfully crawl or that returned an HTTP error code. The common reasons for crawl errors are that because when a page has been deleted or renamed without updating the links pointing to it, or adding new pages without implementing proper redirection. We will check for crawl errors and report them. |
| Hidden Links Checking & Reporting | Hidden links are considered a black-hat SEO technique that may subject your site to penalization. We will identify and report these links as well as the pages where they are found. |
| Robots Meta Error Checking & Reporting | Robots Meta tags are lines of command that tell Google whether or not to index pages or follow links in a website among other instructions. We will check if there are incorrect robots meta tags on your site’s pages and report them to you through your SEO Audit & Website Assessment report. |
| Content Crawlability Checking & Reporting | High-quality, relevant and unique content will not be effective if search engines can’t crawl, index, read, understand it. We will check the content crawlability of your site, especially your most important pages, and report errors to you through your SEO Audit & Website Assessment report. |
| Web Browser Compatibility Checking & Reporting | For optimal user experience and effective SEO, your website must be able to display and function properly. We will check if your site renders correctly on various major browsers such as Firefox, Internet Explorer/Microsoft Edge, Google Chrome, Opera, and Safari. |
| Site Speed Checking & Reporting | Website speed is one of Google ranking factors as this affects the overall user experience. We will check your site’s speed and include recommendations. |
| Domain Redirects | Domain Redirects ensure that there is only one version (www/non-www) of the website that exists on search engines. Redirects lead to full traffic, link juices, authority and ranking power to the preferred domain version instead of splitting them in between different versions. |
| Homepage Redirects | Homepage Redirects ensure that there is only one version of the homepage (/home or /index) on the website. This implementation will lead to full traffic and link juice to the preferred homepage version. |
| Custom Error Page Creation | A custom error page is needed to inform visitors that the page they are looking for cannot be found. We will create this page to improve user experience which will also include relevant links that will encourage them to explore other working pages of the site. |
| Google Analytics and Search Console Installation | It is important to have Google Search Console installed as this provides data, tools, and diagnostics needed to create and maintain Google-Friendly websites while Google Analytics gives insights on how visitors find and use your website. |
| Bing Webmaster Installation | As one of the major search engines, it is important that we utilize Bing’s Webmaster Tools as it also provides data for webmasters to use and address potential SEO issues. It also serves as the primary mechanism for Bing to communicate these problems to site owners. |
| Location Targeting | To ensure the delivery of your web pages in the search results for users in your geographic target area, we will set up your business’ geographic target in Google Search Console |
| XML Sitemap Creation & Installation | An XML Sitemap is a special file that provides search engines with specific directives about what pages to crawl and how often. If your site does not have an existing, auto-updated XML Sitemap, we will be creating one and if possible, install a sitemap generator with auto updates. |
| Robots.txt Checking & Fixing | Robots.txt or Robot Exclusion Standard is used to indicate which part of your website you don't want to be accessed by search engines crawlers. We will make sure that the robot.txt complies with the appropriate standard and does not affect the indexation of the site's important pages. |
| Structured Data Implementation | To help search engines understand your website’s data and structure and return the best results for users who are searching for relevant information, we will add organization schema and/or breadcrumbs on your website. This implementation is geared toward of a user-friendly and search engine-friendly site. STANDARD Organization: Up to 30 Breadcrumbs: Up to 30 PREMIUM Organization: Up to 90 Breadcrumbs: Up to 90 |
| Blog Creation and Subscription Setup | To boost your content, as well as followers, we will create a blog and configure the subscription feature to capture your readers’ email addresses and notify them of newly published blog articles. |
| Social Media Buttons Website Integration | Social Media Marketing is also vital to SEO success. The social media buttons act as gateways for your website visitors to your business’ social media profiles or accounts. We will install buttons for the 5 major social media sites, namely:
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| Pre & Post Optimization Website Backup | The local backup will serve as a saving point and will aid in tracking and troubleshooting any issues encountered in the future. All downloadable website files will be saved and secured locally before and after we implement any On-Page optimization. |
| Mobile Responsive Design Check | It’s crucial that your website renders correctly across mobile devices. Google prioritizes ranking mobile-friendly sites for searches in mobile. In fact, 85% of all pages in the mobile search results now are mobile-friendly by Google’s criteria. |
| Mobile Usability Issue Checking & Reporting | Usability issues affect your audience's time on the site, pages viewed and bounce rate, which in return influence rankings. We will check, report, and fix these issues. |
| Google Tag Manager Installation | To easily track your SEM efforts, we will optimize the way tags are added, managed and deployed to your website by using Google Tag Manager. This tool ensures efficient and streamlined tracking codes, faster site loading time, and minimized coding error. |
| Confirmation / Thank You Page Creation | These pages serve to acknowledge the information entered by the user on the website’s forms. We will create this page if needed. |
| Contact Us Page Creation | This page is of particular importance so users can see the contact information of the business in a designated page instead of looking for it throughout the website. |
| Homepage Content Writing and Optimization | The homepage needs to be optimized to make all of our SEO efforts utmostly effective. The homepage is the main entrance to your website and connects it to all interior pages, and so we will optimize it with the proper content based on your marketing message and according to the latest SEO standards. Standard: 400 Words Premium: 1500 Words |
| Website Content Writing and Optimization | To serve as target pages for your selected keywords, we will identify pages on your site and create new ones if needed. These pages will be optimized with content based on your marketing message and according to the latest SEO standards. The content will be sent to you for review and approval before publishing. Standard: 400 Words Premium: 500 Words |
| Title, Meta Tags Writing, and Optimization | To help search engines determine the content of your web pages, we will write optimized titles and meta descriptions for your homepage and target pages. |
| H1 Optimization | To help improve the search engine visibility of your web pages for your target keywords, we will optimize your H1 tags on your homepage and target pages. The H1 tag is the most important heading because it’s the highest level tag that shows what your content is about. |
| URL Rewrites and Redirection | The implementation of URL rewrites and redirects is to ensure user-friendly and optimized website URLs. Standard: 10 Pages Premium: 30 Pages |
| Anchor Text Optimization | Internal link anchor text is a relevancy signal used by search engines. An internal linking structure also distributes page authority and ranking power throughout the site. We will write and optimize anchor texts on your homepage and target pages. |
| Website Logo Optimization | The business logo is one of the most important images on a website, and so it should be the most consistently optimized image. |
| Image Dimension Optimization and File Size Compression | One of the ranking factors that Google uses in its algorithm is page load speed, and the size of the images on pages affects load speed, and so we compress the file size and optimize the images with the intended viewing dimensions on your homepage, target pages, and business listings without sacrificing quality. Standard: 1 Image Premium: 3 Images |
| Image File Name, Alt Text, Title, and Description Optimization | Images on pages send search engines necessary relevancy signals through their file name, alt text, title, and description. We will perform such optimization on your homepage, target pages, and business listings. Standard: 1 Image Premium: 3 Images |
| Meta Data Optimization | Image Meta Data or EXIF, which stands for Exchangeable Image File format, allows you to add various types of data to the actual image file like GPS data, camera type, date taken, along with dozens of other parameters. We will edit the data embedded inside the images on your homepage, target pages, and business listings to help improve search rankings. Standard: 1 Image Premium: 3 Images |
| Master Email Account Creation | A master email account is necessary to ensure that there is only one account that will be used for the duration of the SEO campaign. You can provide us with an email account, or we can create a new one for you which will serve as the master account for all our optimization tasks. |
| Google Drive Setup | Public Google Drive documents (including the Google-backed links therein) provide strong signals for SEO. We will setup a Google Drive which will serve as the storage for all the Google-amplified content that we will create. |
| Business Information Checking and Verification | Accurate and consistent business information on your website, directories, and other web properties is a good ranking signal. We will check the information you provide in the campaign’s launch form and verify them on your website as well as any other directories we can find online. |
| Business Description Writing (100 words) | To brief users about your business and its products and services, we will write a keyword-optimized business description which will be posted to the local listings that we will create. 100 Words |
| Google Doc Page Layout and Design | For a better user experience, we will apply design & layout to the document where the Google-amplified Unique Content will be placed making it also appealing aesthetically to the visitors of the site. |
| Video Submission Accounts Setup (3) | Video link building through video submission to video sites is beneficial to SEO. We will set up accounts and optimized it on top and popular video sharing sites, namely:
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| PDF Submission Accounts Setup (10) | PDF submission is important to SEO as it is also one of the techniques used to build backlinks. We will set up your accounts on various PDF submission sites, namely:
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| Image Submission Accounts Setup (10) | Social Media and other types of profile accounts help build a strong brand presence, visibility and increases linking potential. We will setup your business page and optimize them with your business information and logo on the major social media sites today, namely:
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| Social Media Account Setup and Optimization (30) | Social Media and other types of profile accounts help build a strong brand presence, visibility and increases linking potential. We will setup your business page and optimize them with your business information and logo on the major social media sites today, namely:
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Social Media Profile/Page Design
| Banner Image Sourcing & Branding | Banner images on social media make your profiles and pages attractive and engaging. If you haven't provided any banner that we can use for your social media pages, we will source images from your website or stock photos and create one out of it. We will also brand it with your logo if possible. |
| Meta Data Optimization | Image Meta Data or EXIF, which stands for Exchangeable Image File format, allows you to add various types of data to the actual image file like GPS data, camera type, date taken, along with dozens of other parameters. We will edit the data embedded inside the images on your homepage, target pages, and business listings to help improve search rankings. |
| Theme Standardization / Offsite Blog Theming | To give your off-site blog that added 'wow' factor, we will be using the blog's default design options to enhance your blog further. We will match the blog to your website theme the best we can using the default options inside the blog platform. Note: These design options are limited so do not expect an exact match to your website. |
| Local Citation Audit | Accurate and consistent business information on business listings is an important ranking signal. Local citation audit is a careful analysis and inventory of a business’ existing citations on top local directory sites. We will check and find inaccuracies in the business data and fix them to ensure a consistent local presence. Standard: 10 Directories Premium: 15 Directories |
| Local Search Competitor Analysis | It is key to know how visible your competitors are in the local search. We will perform a Local Search Competitor Analysis to give you an idea on what local directories your top competitors are listed in. |
| Local Data Aggregators Check | Infogroup, Localeze, and Factual are the primary sources of data for all the major search engines. If your business information is incorrect in the aggregator databases, you can expect it to be displayed incorrectly in numerous other places across the web. Therefore, making sure your business information is correct on these data aggregators should be at the top of your local search improvement list. |
| Google Map Citations (3) | Google Map citations are one of the primary signals that improve your rankings, especially in local search. We will create Google Map citations to increase your business’ presence and visibility. Citations: 3 |
| Local Citation Audit | Accurate and consistent business information on business listings is an important ranking signal. Local citation audit is a careful analysis and inventory of a business’ existing citations on top local directory sites. We will check and find inaccuracies in the business data and fix them to ensure a consistent local presence. Standard: 5 Citations per Location Premium: 15 Citations per Location |
| Local Citation Building | Business directories help strengthen the business' online brand and presence. We will create your business presence on directories using free accounts and ensure to execute proper optimization for each of them. Standard: 5 Citations per Location Premium: 15 Citations per Location Here are the business directories we use:
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| Onsite Content Writing | Adding fresh content to your onsite blog on a regular basis can boost search engine rankings considerably. As such, an onsite blog is more likely to draw traffic to your website and help you attract new visitors. We will write a blog content per theme on topics relevant to your business and target customers on a monthly basis. Standard: 1 per Category; 400 Words Premium: 2 per Category; 500 Words |
| Onsite Content Publishing | We will post the content to your onsite blog optimized for search engines. |
| Google-amplified Content Writing (500 Words per Theme) | Google loves Google. Useful, relevant documents with links to your site in Google Drive with a public URL, generate strong SEO signals that enhance rankings and site visits. We will create a 500-word article and publish them on Google Drive. |
| Google-amplified Content Publishing | We will upload the 500-word Google-amplified content to the Google Drive. One will be converted to a PDF file, and the other will be posted as a Google Doc file. |
| Social Media Content Distribution | Social networks help promote your content to your audience building your brand presence, as well as boosting social signals for SEO. We will post links to your blog content on social media to attract audiences, build traffic, and improve your SEO. We use the following social media sites:
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| PDF Document Submission | PDF submission is important to SEO as it is also one of the techniques for building backlinks. We will distribute PDF file versions of your content to major PDF submission sites to promote your content, namely:
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| Directory Submissions | Links play a significant role in determining your ranking position on various search engines. Obtaining inbound links or backlinks in quantity and quality can influence your search engine rank immensely. One simple way to gain backlinks is to submit your link to directories. We will submit your website to directories to help drive traffic and get noticed by search engines. Standard: 10 Directories Premium: 20 Directories We use the following directory submission sites:
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| Image Dimension Optimization and File Size Compression | One of the ranking factors that Google uses in its algorithm is page load speed, and the size of the images on pages affects load speed, and so we compress the file size and optimize the images with the intended viewing dimensions on your homepage, target pages, and business listings without sacrificing quality. |
| Image File Name, Alt Text, Title, and Description Optimization | Images on pages send search engines necessary relevancy signals through their file name, alt text, title, and description. We will perform such optimization on your homepage, target pages, and business listings. |
| Meta Data Optimization | Image Meta Data or EXIF, which stands for Exchangeable Image File format, allows you to add various types of data to the actual image file like GPS data, camera type, date taken, along with dozens of other parameters. We will edit the data embedded inside the images on your homepage, target pages, and business listings to help improve search rankings. |
| Duplicate Content Check | Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. We will check your website for duplicate content and provide a report if any exists. |
| URL Targeting | To dominate the search results, we will find appropriate pages aligned with or relevant to the finalized target keywords to maximize our SEO efforts. |
| Website Content Analysis | Content on your web pages will be analyzed if additional content or a revision to the existing content is required. We will also check if it has duplicate text and apply our content optimization guidelines accordingly. |
| Main Navigation Integration | Newly created local pages should be accessible by your audience and the search engines. We will make sure all newly created pages are properly integrated into the linking structure from your main navigation. |
| Locations Overview Optimization | For businesses with multiple offices or target areas, the locations overview page helps your site visitors navigate your website and find the appropriate contact details to use to enlist your services. We will create a page that lists down and links to all your offices or target locations — a feature that's helpful for both site users and search engines. |
| Locations Content Writing and Publishing | To help boost your chances of ranking in local search, we will create individual landing pages for each of the cities or areas you are targeting. This is particularly important if you do not maintain a physical office in some or all of your target locations. |
| Title, Meta Tags Writing, and Optimization | To help search engines determine the content of your web pages, we will write optimized titles and meta descriptions for your homepage and target pages. |
| H1 Optimization | To help improve the search engine visibility of your web pages for your target keywords, we will optimize your H1 tags. The H1 tag is the most important heading because it’s the highest level tag that shows what your content is about. |
| URL Rewrites and Redirection | The implementation of URL rewrites and redirects is to ensure user-friendly and optimized website URLs. |
| Schema Optimization | To help search engines understand your website’s data and structure and return the best results for users who are searching for relevant information, we will add organization schema and/or breadcrumbs on your website. This implementation is geared toward of a user-friendly and search engine-friendly site. |
| Social Media Account Setup and Optimization | Social Media helps build strong brand presence, visibility and increases linking potential. We will setup your own business page in 2 of the top social media sites today (Google and Facebook) and optimize them with your business information and logo. |
| Master Email Account Creation | A master email account is necessary to ensure that there is only one account that will be used for the duration of the SEO campaign. You can provide us with an email account, or we can create a new one for you, which will serve as the master account for all our optimization tasks. Note: Please provide any restrictions on the account that you will provide. Otherwise, we might need to create a new one for you. |
| Business Information Checking and Verification | Accurate and consistent business information on your website, directories, and other web properties is a good ranking signal. We will check the information you provide in the campaign’s launch form and verify them on your website as well as any other directories we can find online. |
| Local Citation Audit | Accurate and consistent business information on business listings is an important ranking signal. Local citation audit is a careful analysis and inventory of a business’ existing citations on top local directory sites. We will check and find inaccuracies in the business data and fix them to ensure a consistent local presence. Standard: 10 Directories per Location Premium: 20 Directories per Location |
| Local Search Competitor Analysis | It is key to know how visible your competitors are in the local search. We will perform a Local Search Competitor Analysis to give you an idea on what local directories your top competitors are listed in. |
| Local Data Aggregators Check | Infogroup, Localeze, and Factual are the primary sources of data for all the major search engines. If your business information is incorrect in the aggregator databases, you can expect it to be displayed incorrectly in numerous other places across the web. Therefore, making sure your business information is correct on these data aggregators should be at the top of your local search improvement list. |
| Google Map Citations | Google Map citations are one of the primary signals that improve your rankings, especially in local search. We will create Google Map citations to increase your business’ presence and visibility. |
| Image Dimension Optimization and File Size Compression | One of the ranking factors that Google uses in its algorithm is page load speed, and the size of the images on pages affects load speed, and so we compress the file size and optimize the images with the intended viewing dimensions on your homepage, target pages, and business listings without sacrificing quality. |
| Image File Name, Alt Text, Title, and Description Optimization | Images on pages send search engines necessary relevancy signals through their file name, alt text, title, and description. We will perform such optimization on your homepage, target pages, and business listings. |
| Meta Data Optimization | Image Meta Data or EXIF, which stands for Exchangeable Image File format, llows you to add various types of data to the actual image file like GPS data, camera type, date taken, along with dozens of other parameters. We will edit the data embedded inside the images on your homepage, target pages, and business listings to help improve search rankings. |
| Local Citations Audit | Accurate and consistent business information on business listings is an important ranking signal. Local citation audit is a careful analysis and inventory of a business’ existing citations on top local directory sites. We will check and find inaccuracies in the business data and fix them to ensure a consistent local presence. Standard: 5 Citations per Location Premium: 15 Citations per Location |
| Local Citations Building | Business directories help strengthen the business' online brand and presence. We will create business directories using free accounts and ensure to execute proper optimization for each of them. Standard: 5 Citations per Location Premium: 15 Citations per Location
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| Social Media Content Distribution | Social networks help promote your content to your audience building your brand presence, as well as boosting social signals for SEO. We will post links to your blog content on social media to attract audiences, build traffic, and improve your SEO.
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| Quarterly SEO Audit & Website Assessment Report | It is important to gain insights into the overall health status and performance of your website every quarter. An SEO Audit ensures that we will use data-driven recommendations that adhere to industry standards. We will provide you with an SEO Audit & Website Assessment Report that will contain our findings and opportunities to improve your site on various SEO aspects. |
| Quarterly SEO Maintenance Report | Every quarter, we will be sending you the summary of the technical site errors and content issues we have found and fixed for you. This report, depending on the result of the audit, may also include errors/issues that are not covered by the quarterly maintenance (e.g., web content writing). Such errors may be fixed on your end, but we can also handle those at an additional cost. |
| Malware Fixing | To ensure that your website is functional and is being indexed properly by search engines, the site will be analyzed and the files will be diagnosed using malware and virus scanners. |
| Crawl Errors Fixing | Crawl errors are URLs that Google could not successfully crawl or that returned an HTTP error code. The common reasons for crawl errors are that because when a page has been deleted or renamed without updating the links pointing to it, or adding new pages without implementing proper redirection. We will check for crawl errors and report them. |
| Broken Links Fixing | Having too many broken links (or 404 pages) can potentially cause search engine bots to stop crawling and indexing your site. Broken links are links found on your website that lead to a non-existent page, therefore, returning a 404 Error (Not Found) page. We will identify and report these links as well as the pages where they are found. |
| Hidden Links Fixing | Hidden links are links that are not easily viewable by visitors of your site. Having such links is considered a black-hat SEO technique that may subject your site to penalization. We will identify and report these links as well as the pages they can be found. |
| Robots Meta Error Fixing | Robots Meta tags are lines of command that tell Google whether or not to index pages or follow links in a website among other instructions. We will check if there are incorrect robots meta tags on your site’s pages and report them to you through your SEO Audit & Website Assessment report. |
| Content Crawlability Fixing | High-quality, relevant and unique content will not serve its effectiveness if search engines can’t read and understand it. We will check the content crawlability of your site, especially your most important pages, and report errors to you through your SEO Audit & Website Assessment report. |
| Web Browser Compatibility Fixing | For optimal user experience and effective SEO, your website must be able to display and function properly. We will check if your site renders correctly on various major browsers such as Firefox, Internet Explorer/Microsoft Edge, Google Chrome, Opera, and Safari. |
| Site Speed Fixing | Website speed is one of Google ranking factors as this affects the overall user experience. We will check and optimize your website’s speed. |
| Mobile Usability Issue Fixing | Usability issues affect your audience's time on the site, pages viewed and bounce rate, which in return influence rankings. We will check, report, and fix these issues. |
| Title, Meta Tags Writing, and Optimization | To help search engines determine the content of your web pages and that they will display properly in the search results, we will write new optimized titles and meta descriptions for problematic pages or where there are none. |
| Image Dimension Optimization and File Size Compression | One of the ranking factors that Google uses in its algorithm is page load speed, and the size of the images on pages affects load speed, and so we compress the file size and optimize the images with the intended viewing dimensions on your homepage, target pages, and business listings without sacrificing quality. |
| Image File Name, Alt Text, Title, and Description Optimization | Images on pages send search engines necessary relevancy signals through their file name, alt text, title, and description. We will perform such optimization on your homepage, target pages, and business listings. |
| Meta Data Optimization | Image Meta Data or EXIF, which stands for Exchangeable Image File format, allows you to add various types of data to the actual image file like GPS data, camera type, date taken, along with dozens of other parameters. We will edit the data embedded inside the images on your homepage, target pages, and business listings to help improve search rankings. |
| Video Production | Video marketing is one of the most powerful tools for promoting your brand, service, and product. By doing this, you will have increase your search engine rankings, click-through rate, engagement, and boost conversion rate. We will create a 30 to 60-second video that is auditory and visually engaging. |
| Video Script & Description | To ensure viewer engagement, we will produce a well-crafted script with your marketing message that will serve as the foundation for your marketing video |
| Video Submission | Videos submitted to video sharing sites helps you obtain high-quality backlinks, contributes to building your brand presence and increase your visibility. |
| Infographic Creation | Infographic is the most effective strategy in digital marketing to present data or information in a visual graphic form. An infographic represents your message in a visually pleasing and effective manner, and can also sustain the attention of your readers. An infographic also facilitates higher search engine rankings when used together with other techniques such as blogging and social media sharing. We will create an infographic with the goal of attaining high engagement, shares, and backlinks. |
| Image Optimization | Image optimization of your infographic ensures that it will be indexed and show up in the image search results and that it will load fast. |
| Infographic Distribution | Well-crafted infographics get many shares and backlinks. We will submit your infographic to image sharing sites as this will be helpful in obtaining backlinks, traffic, as well shares. |
| SSL Certificate Installation | HTTPS is a protocol for secure, encrypted connection between a website and a user’s browser. Google made HTTPS a search ranking signal to encourage webmasters to switch to it to keep everyone safe on the web. We will install an SSL Certificate on your web server to provide secure, encrypted connection between your website and users. |
| URL Mapping (Links and Images) | During this phase, we will make sure to gather the links and images that will be migrated to the secured version. |
| URL Redirection and Canonical Updates | We will implement the required URL rewrites and redirects as recommended by our Search Analysts. |
| Google Search Console and Analytics Account Updates | We will update these Google properties to make sure that they are already using the latest secured version of the site. |
| Google Index Updates (Robots.txt, Sitemap, and Disavow File) | We will update these Google features to make sure that they are already using the latest secured version of the site. |
| Social Media Links Updates | We will update your social media pages with the new website URL. |
| AMP Template Creation | Accelerated Mobile Pages or AMP is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. We will create an AMP template to standardize the appearance of your AMP pages on the web. |
| URL Mapping | We will organize and map your URLs built on AMP pages. |
| AMP Implementation per page | This implementation involves the creation of the pages and the application of proper redirection to its counterpart page. |
| Standard | Premium | |
|---|---|---|
| One-time Setup | ||
| Campaign Research and Analysis | Yes | Yes |
| Site Indexing and Crawlability Reports | Yes | Yes |
| Technical SEO Setup | Yes | Yes |
| Structured Data Implementation (Organization and Breadcrumbs) | Up to 60 | Up to 180 |
| Mobile Optimization | Yes | Yes |
| SEM Preparation | Yes | Yes |
| Onsite Optimization | Yes | Yes |
| URL Rewrites and Redirection | 10 Pages | 30 Pages |
| Homepage Content Writing and Optimization | 400 Words | 1500 Words |
| Website Content Writing and Optimization | 400 Words | 500 Words |
| Image Optimization | 1 Image | 4 Images |
| Account Creation & Setup | Yes | Yes |
| Social Media Profile/Page Design | Yes | Yes |
| Business Presence & Visibility | Yes | Yes |
| Local Citation Audit | 10 Directories | 15 Directories |
| Monthly Service | ||
| Business Presence & Visibility | Yes | Yes |
| Local Citation Audit | 5 Citations per Location | 15 Citations per Location |
| Content Production | Yes | Yes |
| Onsite Content Writing | 1 per Category | 2 per Category |
| 400 Words | 500 Words | |
| Google-amplified Content Production | Upgrade | Yes |
| Content Distribution | Yes | Yes |
| Directory Submissions | 10 Directories | 20 Directories |
| Image Optimization | 1 Image | 3 Images |
| Add-Ons | ||
| Local Optimization Setup (2 Locations / Service Areas) | ||
| Campaign Research and Analysis | Yes | Yes |
| Onsite Optimization | Yes | Yes |
| Local Optimization | Yes | Yes |
| Local Citation Audit | 10 Directories per Location | 20 Directories per Location |
| Image Optimization | Yes | Yes |
| Local Optimization - Monthly (2 Locations/Service Areas) | ||
| Local Optimization | Yes | Yes |
| Local Citation Audit | 5 Citations per Location | 10 Citations per Location |
| Local Citation Building | 5 Citations per Location | 10 Citations per Location |
| Quarterly SEO Maintenance | ||
| Quarterly Reports | Yes | Yes |
| Technical Site Errors | Yes | Yes |
| Content Issues | Yes | Yes |
| Image Optimization | Yes | Yes |
| More Add-Ons | ||
| Video Marketing | Add-on | Add-on |
| Infographics | Add-on | Add-on |
| HTTPS Migration | Add-on | Add-on |
| Advanced Mobile Optimization | Add-on | Add-on |